Corporate Social Responsibility and Bank’s Performance under the Mediating Role of Customer Satisfaction and Bank Reputation

This paper aims to examine the indirect linkage between corporate social responsibility (CSR) and firm performance via effects of customer satisfaction bank reputation. The study applies Structural Equation Modelling (SEM) a sample top managers, finance chief accountants, employees in Vietnamese state-owned commercial banks. findings explore statistically significant effect CSR on under mediating role reputation, which are not concerned by previous studies. Because activities assist banks maintaining their reputation complying with long-term commitment stakeholders' interests providing valuable benefits increase satisfaction. So, research results show that bank's promote positive relationship performance. Doi: 10.28991/ESJ-2022-06-06-012 Full Text: PDF